US election: New Zealand’s Behemoth Brewery’s ‘Dump the Trump’ beer sales spike


Business

7 Nov, 2020 12:43 AM

A defiant Donald Trump addressed media from The White House slamming a “corrupt” mail-in voting system, media and the Democrat machine. Video / AP

Behemoth Brewery owner Andrew Childs is, much like the rest of the world, patiently waiting for the results of the US election.

Andrew Childs, of Behemoth Brewing Company, is looking forward to not having a reason to make another batch of Dump the Trump. Photo / Getty Images
Andrew Childs, of Behemoth Brewing Company, is looking forward to not having a reason to make another batch of Dump the Trump. Photo / Getty Images

For Childs, it will be the closing of a cycle, the culmination of a part of his brewing career he never even expected to have.

Five years ago, when the thought of Donald Trump becoming President of the US was something people were only joking about, Childs brewed his first batch of Dump the Trump IPA.

Little did he know Trump would end getting voted into the White House and Behemoth’s ever-growing catalogue of new beers would include a number of Trump-based beverages.

In total, Childs has done about eight Trump-inspired beers, including different batches of Dump the Trump IPA, Im-peach-ment sour ale, Collusion Russian imperial stout, and Tiny Hands, Uge Hops double IPA.

It’s truly the end of an era for Childs, who brewed one final batch of Dump the Trump just before the US election, and is looking forward to cracking open his own can once the final results are announced.

Childs has been anxiously awaiting the result of the US election. Photo / Behemoth Brewing Company
Childs has been anxiously awaiting the result of the US election. Photo / Behemoth Brewing Company

Behemoth is only just over seven years old and the “Dump the Trump” beer has been around for five years, making it a significant part of the brewery’s history.

In fact, back in 2018, Behemoth made headlines when Trump supporters discovered the Kiwi brewery and, without ever having tasted the beers, flooded its Facebook page with negative reviews.

There was no cause to worry though, as Behemoth’s true fans came to the rescue, with positive reviews to take the average back up for the brewery.

Still, he got under the skin of pro-Trump supporters, which Childs at the time described as “entertaining”.

The brewer will do one final Trump beer, which will be released in the next couple of weeks, but then that will be it for Trump-inspired beverages to be drunk with a side of orange Cheetos.

For Behemoth, it’s time to move on.

“We were very small when we first did Dump the Trump, we didn’t have big distribution. To be fair, I only made it because I thought it was funny, I never thought he’d get in,” Childs recalls.

But he did and, for all the negative things that happened since then, New Zealand did get a lot of good Behemoth beers out of that.

Best of luck today America!
Here is a little look through the archives of our feelings on the Cheeto Faced Buffoon….

Posted by Behemoth Brewing Company on Tuesday, November 3, 2020

“I guess they resonate with people,” Childs says,…



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