Rich Energy, the mysterious energy drink manufacturer owned by the equally mysterious William Storey, is still in business after the debacle during the 2019 F1 season. Storey is even planning a return to Formula One. But what team still wants to work with this man?
Rich Energy made a name for itself as the main sponsor of the Haas team in 2019, which therefore also drove in a black and gold livery for the first time. However, the partnership soon broke down when Rich Energy failed to meet payments, causing a row not only with the Haas team, but also with its own shareholders.
William Storey working on new deal
The affair has brought Rich Energy more publicity than a whole season of Formula 1, but with the result that few people in the paddock take Storey seriously any more. Nevertheless, he recently announced that he would like to return to the sport and we might get a decision as soon as next week. Rich Energy’s official Twitter account reports that a major announcement is imminent.
— Rich Energy HQ (@rich_energy) February 5, 2021
It seems very unlikely that this will be a sponsorship deal with one of the F1 teams. On the other hand, times are tough and anyone with a bag of money is welcome at some teams at the moment. However, it could also have something to do with a message from Storey on Thursday. In it, he said he had struck a deal with one of the world’s biggest drinks companies, but did not say which one it was.
A fantastic day for Rich Energy today. One of the biggest beverage companies in the world becoming a partner & i’m absolutely delighted that they share my vision for the #brand & support my strategy to take on the competition #PoweringPremium #RichEnergy #F1 #International #Drink pic.twitter.com/nW6G83k5NK
— William Storey (@richenergyceo) February 4, 2021
Read MoreRich Energy comes with ‘major news’