Sunny Side Up Wins Spanish Wine Brand Cune


LONDON — Sunny Side Up has been appointed by specialist premium wine agent Hatch Mansfield, on a brief to drive sales for Spanish rioja brand Cune.

The agency will handle all copy-writing, art direction and production for a campaign which kicks off this spring with an on-pack promotion in-store and online, followed by a consumer media launch, influencer marketing, social media and digital advertising, all of which will run into autumn.

Cune UK brand manager Emily Reay said: “This is the first time we’ve had a dedicated marketing campaign for the Cune brand in the UK. It was important for us to find a partner who could tell the quirky story behind this historical, family-owned brand in a genuinely contemporary and creative way.

“We felt Sunny Side Up’s creative approach perfectly reflected the brand from day one. This was backed up by their deep sector knowledge and experience, hopefully ensuring the Cune brand will be seen far and wide this year.”

Sunny Side Up managing director Zoe Ward-Waring said: “Our team is absolutely up for creating the high level of visibility Cune deserves across its natural habitat of food and wine pages and influencers, but also into wider lifestyle media places and spaces around entertaining, outdoor adventures and the much-needed socialisation that we all hope for this summer, around the positive ideals of spontaneity.”

The win extends the agency’s experience in the drinks sector, including working with Chapel Down, Treasury Wine Estates, Laurent-Perrier, Gin Mare, Pernod-Ricard, Diageo, Beam and Brown-Forman.

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