Fit Soda™ Now Carried in Over 1,100 Food Lion Supermarkets


After announcing placements of Fit Soda™ in well-known regional grocery chains such as HEB and Sprouts, Koios is pleased to announce that its Fit Soda™ functional beverage is now available in all Food Lion supermarkets, a chain which operates more than 1,100 grocery stores in the eastern United States. As the sugar-free beverage category continues to grow, Coca-Cola recently announced its prediction that its “Coke Zero Sugar” variety will be the firm’s biggest driver of growth in 2021 and beyond. Based on these industry trends, Koios’ objective is to strategically grow the market presence of Fit Soda™, which sold approximately 700,000 units in 2020, its first full calendar year on the market.

DENVER and VANCOUVER, British Columbia, May 11, 2021 (GLOBE NEWSWIRE) — Koios Beverage Corp. (CSE: KBEV; OTC: KBEVF) (the “Company” or “Koios”) is pleased to announce that as of Monday, May 10, 2021 all four flavours of Fit Soda™ are being carried in more than 1,100 supermarkets operated by Food Lion LLC (“Food Lion”), a multistate grocery chain based in Salisbury, North Carolina. Since November 2020, the Company has placed its Fit Soda™ functional beverage product with several other regional chains across the United States to include HEB (as announced in a November 4, 2020 press release), all three banners of Massachusetts-based Roche Bros. (as announced in a February 24, 2021 press release), and Sprouts Farmers Market (as announced in a March 4, 2021 press release). Approximately 700,000 units of Fit Soda™ were sold during the product’s first full calendar year of retail sales in 2020 between retail placements in grocery and foodservice outlets, as well as direct-to-consumer sales through the Koios online store. With the addition of Fit Soda™ to all 1,100 locations of Food Lion across ten U.S. states, the Company believes there is significant opportunity for Fit Soda™ to have its best year yet in 2021.

Food Lion was founded in 1957 as a single grocery store in North Carolina, later adding new locations across the state before being acquired by Delhaize Group of Belgium in 1974, whose successor Ahold Delhaize remains Food Lion’s parent. The chain’s 1,100 stores are located in ten states in the Mid-Atlantic and Southeastern regions of the United States, employing approximately 82,000 staff members. As a responsible corporate citizen, Food Lion boasts a recycling rate of nearly 80% and has donated more than 750 million meals since 2014 through its Food Lion Feeds program, which has pledged to donate 1.5 billion meals by 2025. Uniquely, Food Lion has been granted the Environmental Protection Agency’s Energy Star Partner of the Year award more than any other U.S. company, having earned the recognition for 20 consecutive years since joining the program in 20011. In 2014, Food Lion launched a campaign in which it…



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