U.S. Energy Drinks Market size is estimated to be $12 billion in 2019, growing at a CAGR of 6.7% during the forecast period 2020-2025. According to the U.S. Department of Health and Human Services, energy drinks are widely promoted as products that increase energy and enhance mental alertness and physical performance. Next to vitamins, energy drinks are the most common and popular dietary supplement consumed by American teens and young adults. Men between the ages of 18 years and 34 years consume the most energy drinks and almost one-third of teens between 12 and 17 years drink them regularly. Increasing awareness among consumers regarding nutritional benefits from Energy Drinks, rising demand of flavored & organic drinks, increasing preference of disposable cans is a significant factor driving the U.S. Energy Drinks Market during the forecast period 2020-2025. Apart from this, the rising demand of low sugar content in energy drinks have compelled manufactures to develop a variety of drinks which in turn has opened huge opportunities for the market growth. With a larger section of the employed population, the demand for convenience flavored energy drink is higher which is likely to boost the economic income of the U.S. Energy Drinks market in the coming years.
U.S. Energy Drinks Market Segment Analysis – By Product Type
By Product Type, the U.S. Energy Drinks Market is segmented into Drinks, Shots and Mixers. Among these the drinks accounted for the largest market share in 2019 owing to the increasing health-conscious population and the growing demand of flavored energy drinks across the region. Moreover, growing product innovation and development of sparkling Energy Drinks that are totally organic, nutrient packaged, tree-based hydration with naturally occurring electrolytes, prebiotics and no added sugar is driving market growth. In addition, it comes in three different flavors and its GMO, gluten and dairy free. These are the key benefits which are further driving the U.S. Energy Drinks market during the forecast period 2020-2025.
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U.S. Energy Drinks Market Segment Analysis – By Distribution Channel
Based on Distribution Channel, the U.S. Energy Drinks Market is segmented Supermarkets, Online Retail, Specialty Stores, and others. Among these, the supermarkets stores accounted for the largest share offering large number of energy drinks to its customers at a particular place. Moreover, according to the beverages. Com Daily carbonated soft drinks, energy drinks, sports drinks, juices, and tea are lumped together as packaged beverages and they come-in third for largest-in store convenience category with 15.3% of sales. Also, online retailers are projected to witness growth at fastest CAGR of 7.3% in…