The story of Matusalem begins in 1872, in Santiago de Cuba. Its history is peppered with interesting pieces of information. Like the name “Matusalem” comes from Methuselah, a patriarch in the Old Testament who is said to have lived for 969 years, which is the perfect analogy for the aging process of this rum.
Matusalem has been passed down through five generations and remains unchanged, as it is produced utilizing the original secret formula, in the same Cuban tradition, and according to the same high-end standards established by its founders.
The Solera aging technique, a system created to age wine in the south of Spain during the latter part of the 18th century, has been used to create Matusalem rum from its inception. The system ensures a certain homogeneity across different vintages, and Matusalem brought this system to its rum. The founders consolidated the aging system as part of their recipe and after 150 years, it is still used today. Experts in the art of aging, Matusalem is known as the “cognac of rums,” being that it is still produced using the original, secret recipe. Some of the expressions include:
- Matusalem Gran Reserva 15 is known for its woody, dry, and buttery flavor notes. Its complexity and smoothness make it a perfect candidate to enjoy neat and is also ideal for new combinations. It has a low sugar content; only 5.7 grams per liter.
- Matusalem Gran Reserva 18 is an exclusive blend of rums aged in ex-American Bourbon oak barrels. Its coppery nuances provided an exotic visual experience. You’ll find sophisticated woody aromas, with both chocolate and dried fruit.
- Matusalem Gran Reserva 23 is adored for its delightful smoothness and is well-balanced with tinges of honey, vanilla, and molasses, with a spiced and lasting finish. It has won seven awards for its innovation and excellence. This is an aged rum more suited for sophisticated palates.
The premium rum industry is certainly on the rise, as product innovation and targeted marketing has boosted the spirits potential. Historically served mixed, the perception of the spirit is evolving, and rum is slowly becoming a spirit to sip, which is undoubtedly contributing to its growth. Rums like Matusalem surely lead the way, as its dedication to originality and timelessness is apparent.