We asked Smoke Lab Founder & CEO Varun Jain about this new age, award-winning vodka, including his Aniseed Vodka, which is quickly becoming a bartender favorite. We also chatted with Varun about Smoke Lab’s highly anticipated new flavor, Saffron. Here’s what he had to say.
Talk to us about mixing with Smoke Lab Vodkas.
We want professional and home bartenders alike to know that SMOKE LAB VODKA is highly versatile making it a great choice for mixing up popular classic and contemporary cocktails while also offering an exciting new palette for creating cocktails that highlight the distinct flavors of India. We encourage all to have fun mixing up creative and delicious cocktails with a range of ingredients that highlight our vodka’s unique flavor profiles, from premium mixers and juices to fresh herbs and spices, seasonal fruits and vegetables, and creative garnishes.
Smoke Lab Aniseed earned Bartender recognition in Chilled 100 Spirits Awards with the 2022 Seal of Approval- Talk to us about this achievement.
We are thrilled and honored to have earned the coveted Bartender Seal of Approval along with outstanding scores for both our Smoke Lab Aniseed (95 pts.) and Smoke Lab Classic (94 pts.) vodkas at the inaugural Chilled 100 Spirits Awards. The Chilled 100 Awards are judged by a group of the most valued and respected bartenders working in the industry today. Their reviews are representative of the most exacting standards and their influence on consumer decision making is critical to any brand’s success. Winning this extraordinary recognition is a testament to our commitment to delivering exceptional vodkas that showcase the versatility, craftmanship, and uniquely Indian flavors that are at the heart of Smoke Lab Vodka.
What should bartenders know Smoke Lab Aniseed?
We are extremely proud of our ANISEED Vodka. It showcases one of many distinct flavors of our country and we are very excited to bring it to consumers. It is an all-natural playful exploration of a much-loved Indian herb with refreshing notes of fennel and licorice finishing with a creamy, sweetness and delicate fennel blossom note on the palate. It is extraordinarily smooth and creamy, making it the perfect complement in classic and complex cocktails.
What is next for the brand?
Making SMOKE LAB VODKA is a passion and journey that will continue. We are preparing to launch additional flavors that showcase India’s finest quality ingredients and skilled craftsmanship on the world stage. Our first new flavor will be Saffron, a spice that features prominently in Indian cuisine and is widely known as one of the world’s most expensive spices.