Guests will also be able to interact with immersive branded activities, all while enjoying live music from NYC’s renowned buskers—a nod to the famous Irish tradition.
Jameson Irish Whiskey’s Award-Winning Distillery kicked-off a two-week visit to NYC. The tour brought to New Yorkers’ doorsteps a surprise performance by singer-songwriter Dermot Kennedy, immersive tastings from the brand’s portfolio, songs from local buskers, and whiskey-infused summer treats.
This immersive experience is designed to widen both palates and social circles, providing a dedicated space for friends and new faces to come together through a shared exploration of Jameson’s heritage and history.
Located in Hudson Yards and replicating the very place Jameson was first distilled in 1780, the three-part interactive experience, ending Tuesday September 7th took visitors on an unforgettable journey that explores the Irish whiskey’s legendary story, triple-distillation process, and signature smooth taste.
“This is the first time we are bringing Jameson’s Distillery on Tour to the U.S., and we couldn’t think of a better spot to host this one-of-a-kind experience than Hudson Yards in New York City, a popular destination that attracts visitors from around the globe,” says Kelly Suhr, Senior Brand Director, Jameson Irish Whiskey. “We’re opening up the world of Irish whiskey, connecting with new kindred spirits, showcasing our storied process and, of course, enjoying our world-class portfolio.”
Jameson’s Distillery on Tour put its support behind the local busking community by covering the cost of up to 1,000 permits for New York City entertainers through its “Busk on Us” program. Local buskers can apply for a free permit by visiting www.jamesonwhiskey.com/en-us/BuskonUs.
Dermot Kennedy’s performance paid tribute to those committed to their craft—much like the legendary Irish whiskey-maker—surprising onlookers at the start of a two-week lineup featuring some of New York’s very own talented buskers, including world-renowned bucket drummer, Jared “Choclatt” Crawford; the eclectic powerhouse with her violin, Joya Bravo; and the composer and songwriter, Justin Sutherland.
Those curious to learn more about Irish whiskey can participate in an educational immersion dedicated to the brand’s celebrated Jameson Black Barrel expression. Housed within a larger-than-life barrel that allows guests to feel the heat of the char, smell its vanilla notes and, ultimately, taste its complexity, this special activation will include tales from those who help craft it, including Ger Buckley—an Irishman with a rich legacy as a fifth generation Midleton Cooper, an individual specially trained in barrel building.
Within the distillery experience, guests can also interact with branded activities, including shopping Jameson merchandise and snapping pictures with friends at the custom LED photo moment. Visitors can also share a toast and learn whiskey tasting tips and more brand lore from Jameson’s AI Brand Ambassador, Molly: a fully interactive avatar that leverages cutting-edge conversational AI technology from ICONIQ AI. While on-site, people can hold real, meaningful conversations via a continuous YouTube livestream–the first AI livestream by a major brand. Those unable to visit in-person can also book exclusive virtual Bow St. experiences online.
With limited availability, fans can take advantage of the complimentary Jameson Distillery on Tour through September 7, open daily at the Public Square & Gardens at Hudson Yards. To learn more about the one-of-a-kind experience straight from Dublin’s Bow St. and reserve a spot, visit jamesonwhiskey.com/distillery-on-tour-nyc.