On Women’s Equality Day, Johnnie Walker announced the next phase of ‘First Strides” on to help close the gender gap in leadership and further the commitment to supporting women.
On the heels of Serena William’s monumental retirement announcement and engaging conversations around the impact of women in sports, Johnnie Walker and sports icon Billie Jean King have teamed up to celebrate women’s equality and achievements in sports further with an inspiring OOH billboard campaign.
Johnnie Walker partners with King to feature motivational quotes by King herself to inspire the next generation of female athletes to continue to push their boundaries and to enable more future firsts for other women. As a brand that embodies a spirit of collective progress, this campaign highlights one of many efforts under ‘First Strides’ to enable women to lead and close the gender gap in leadership positions.
To further support women pushing culture forward, Johnnie Walker will be donating to the Billie Jean King Leadership Initiative, King’s non-profit organization dedicated to promoting diversity and inclusion in the workplace.
Billboard Locations (all near home of the U.S. Open, USTA Billie Jean King National Tennis Center):
Northern Boulevard & Broadway - “Create Your Legacy and Pass the Baton.”
Astoria Boulevard & Steinway Street - I’ve Often Been Asked If I’m a Woman or an Athlete. I am an Athlete. I am a Woman.”
Northern Blvd btwn 35th Ave & 42nd - “It’s Important to Support Those on the Journey to Break Glass Ceilings.”
Northern Blvd & 48th Street - “Pressure is a Privilege.”
LIE & Van Dam Street - “It Wasn’t About a Tennis Match, It was About Social Change.” (Not live until 9/6)