“As a family-owned company, doing the right thing is in our DNA, and all of us at Bacardi share that passion for taking care of the environment,” says Bacardi Limited CEO Mahesh Madhavan. “By creating our very own Bacardi forests, we can all take pride in having our own positive impact and being part of our company’s legacy for the next 161 years and beyond.” The trees will be planted in India, Nepal, Indonesia, Ecuador, and Madagascar, with 11 different species carefully selected to maximize the benefits to each location and community.
Bacardi CEO Mahesh Madhavan and Chief Supply Chain Officer Dave Ingram plant a cedar sapling in Bermuda – part of the company’s initiative to plant a tree for each of its employees to celebrate 161st anniversary
To mark the 161st anniversary, Bacardi will also plant 161 coconut trees in Puerto Rico, home to the world’s largest premium rum distillery where BACARDÍ rum is produced. The trees will help regenerate and protect a beach located near the BACARDÍ rum distillery, an area that has suffered significant hurricane damage in recent years.
“We care deeply about the farmers who grow our beautiful ingredients and take great pride in the strong relationships we’ve spent decades building with these communities,” says Dave Ingram, Chief Supply Chain Officer, Bacardi Limited. “Planting these trees on their doorsteps is another way of giving back as we invest in their future and in protecting the environment for generations to come.”
The initiative forms part of the continued drive from Bacardi to be the most responsible global spirits company in the world. Through its extensive Environmental, Social & Governance (ESG) program, Good Spirited, the company takes bold action to restore communities, revitalize natural ecosystems, and revolutionize the way it does business.