What was the inspiration behind creating Vinexpo?
Vinexpo events originated in France with events added in various world markets. Diversified Communications partnered with the Vinexpo team in France to bring the event to the North American market creating a business-to-business trade event bringing producers from all over the world to meet with North American buyers in a productive and efficient way. As part of that goal, we offer education on the complexities of the US beverage alcohol landscape, an on-site importer to enable orders for exhibitors without current US distribution, and a rigorous business matchmaking platform.
Tell us about merging with Drinks America.
Drinks America launched with the 2022 edition. Co-located with Vinexpo America, this event was created in response to a forecasted continuing rise in consumption of spirits and ready-to-drink beverages. Drinks America will feature a wide array of spirits, RTDS and sake from producers across the globe as well as beverage alcohol accessories and services. The two co-located events support the entire North American beverage alcohol industry and make for a well-rounded and represented event.
What can the exhibitors expect to get out of the event?
Top US buyers from around North America will be in attendance. A few of the confirmed registered companies includes Whole Foods Market, BJ’s Wholesale, Carnival Cruise Lines, Total Wine & More, Pennsylvania Liquor Control Board, Princess Cruises, Vivino, Souther Glazer’s Wine & Spirits, Starr Restaurants, Top Ten Liquors, Winebow and more.
What can attendees expect?
Attendees can expect a full exhibit hall with a large variety of exhibitors coming from 32 countries and counting. In addition, there is also a wide array of educational opportunities including master classes, conferences, round table discussions and more.
What can bartenders expect from the event?
Bartenders can expect to discover a large variety of products from both shows, with an emphasis on exhibitors from Drinks America. A large variety of spirits, RTDs, and sake will be featured providing a well-rounded, one-stop shop for all bartenders and buyers to find new products looking to enter the US market.
What is the best way to get the most out of your visit to the event?
Attendees should review the event schedule and exhibitor list to best plan your time on the show floor. Direct buyers should sign up for the complimentary Business Matchmaking service (coming in early 2023) to set up meetings with exhibitors in advance. Exhibitors should take advantage of the business matchmaking program, schedule meetings in advance and share that you’ll be exhibiting!
For more information and to register for the event visit vinexpoamerica.com.
Want to see who’s exhibiting? Take a look here .
