First Hello Soju Product, Soju Seltzer, Available in Western and Asian Markets Launches at Coachella, 2023 with a VIP bar and will be available in backstage areas for talent and celebs to enjoy. Six “Sojulicious” Flavors Available at Launch including Watermelon, Peach, Green Grape, Lemon Yuzu, Lychee and Asian Pear.
Traditionally made by distilling alcohol from fermented grains such as rice, wheat, or barley, and using high-quality grains and a complex distillation process, soju was originally reserved to be enjoyed only by Korean kings and royalties until it became more generally available to the public. Hello Soju seltzers are premium, ready-to-drink beverages made with the finest ingredients, mixed with real fruit juice, all-natural flavoring and sparkling water to provide the perfect elevated drinking experience for life’s celebrations, and is gluten-free with no artificial sweeteners.
“Being so deeply entrenched in the K-Pop scene, having represented several of the most successful acts in the world including BTS, SuperM, ITZY, NCT127, Twice and Girls Generation, The Hello Group has been introduced to many unique facets of Korean culture,” shares CEO Taylor Jones.
“We are ecstatic to introduce the first product from Hello Soju to the world and believe it will be a huge commercial success now that the beverage is available in the Western and Asian markets. This will be the first of many incubated projects we are launching, built from the ground up within The Hello Group – our goal for Hello Soju is to be recognized as the premium soju company in the world.”
The Hello Group (THG), an innovative, fully-fledged entertainment and multimedia holding company behind over 40 Billboard #1 chart hits and more than 70 golden and platinum records, is announcing the launch of Hello Soju, the world’s newest, premium soju brand, featuring its first official product, soju seltzer. The beverage will be available for the first time at Coachella, one of the largest and most popular music and arts festivals, on April 14, where global music sensations, BLACKPINK, will headline.
