Javier Umansky is Uruguayan, who was raised in Brazil. He migrated to Israel at a very young age in search of new challenges. It was during this time that he developed a passion for the world of entertainment, spirits, and branding by working as a bartender and manager in the best bars and nightclubs of Tel Aviv.
Upon returning to Brazil five years later, Javier opened his cocktail bar and nightclub Barbazul, which he managed for the next 20 years, becoming a national and international reference in the segment, as well as in brand building. Along his journey in the hospitality industry, Javier opened three additional companies that were successful. And in 2022, he moved to the United States where he lives today with his wife and two children.
“My passion and determination to continue building a successful career take me back to the world of spirits and branding,” shares Javier. “This time I am on the other side of the industry, helping brands like Wodka Vodka and Harleston Green to expand the market and consolidate their brands. Human relationships and connections with valuable people have always been a priority in my life.”
It is this priority that has brought Javier back together with Daniel Undhammar, who’s the Managing Director and one of the partners of Edgewater Spirits; the two had worked together in the past on Chivas Brothers brands more than 20 years ago while living in Brazil.
For Javier, he says, “Always do your best, always work as if the company were yours! The only thing that separates success from failure is determination!”