Denver Bartender Emma Alexander has worked behind the bar for over twenty years. We are honored to host Emma as one of Chilled 100 Spirits Awards Judges this year.
Emma started in the industry in the late 90s in Cincinnati Ohio and is currently the CEO of EHA Consultants. She’s been a Bartender, Bar Manager, Managing Partner, Distributor Representative, Beverage Director, Spirits Broker and has consulted for restaurants and bars in nine states. She serves as a mentor to many and is always willing to partner for the love of the industry. She is a former President for Women Who Whiskey and was on a tasting committee for a major distributor for 6 years. She has harvested agave in Mexico and learned the art of brewing in Germany and assisted with one off beer for three US breweries.
Emma has the following certifications:
- Certified Spirits Specialist (CSS)
- Certified Sherry Wine Specialist (CSWS)
- Consejo Regulador del Tequila (CRT-T)
- Executive Bourbon Whiskey Steward Diploma
- Certified Cicerone Certified Beer Server (CBS)
- Level 1- Court of Master Sommeliers Certified
- Certified Beer Merchant
Her motto is “always learning, always teaching”
We asked Emma Why Brands should enter The Chilled 100 Spirits Awards:
Why are Spirits Awards useful to bartenders?
It’s important to know that peers in your same industry have found value and use for products. We are a close community and really listen to each other when it comes to picking products to make our cocktails with.
What are the benefits to spirits brands to enter?
When the largest base of consumers is on your side, they can make the brand. This is judged by bartenders who have dedicated themselves to the craft and beauty of the spirit. They have extensive knowledge of what goes into making a spirit and what sells.
What should other bartenders know about the Bartender Seal of Approval?
That we need to communicate to our peers what the best products to use. We are representing you and will hold the brands to a high standard and relay the beauty, craftsmanship and applicable application to give insight on what brands are worth checking out and protecting the great brands that paved the way to give us the best tools to carry out our jobs.
What should spirit brands know about the Bartender Seal of Approval?
It will make them more money in various markets while giving bragging rights to others showcasing their target market. Bartenders ARE your brand ambassadors in the absence of you Brand Ambassador.
The Chilled 100 Spirits Awards Deadline has been extended to May 31st. Enter HERE