Brazil is a country of tremendous diversity, reflected in its people, landscapes, music, food, drink, and so much more. Similarly, Novo Fogo Organic Cachaças represent a diverse selection of Brazil’s national spirit that bartenders can mix in cocktails that defy categorization.
But after all, there are two kinds of people in the world—those who think everything can be divided into two categories, and everyone else. In that spirit, we invite bartenders to submit their cocktails in a couple of categories symbolized by two of Brazil’s most beloved musical genres:
SAMBA: tropical, bright, loud, and joyous reflections of Brazil’s alegria!
BOSSA NOVA: harmonious, suave, and spirit-forward compositions!
How it Works:
Bartenders are challenged to create their own original cocktails featuring any Novo Fogo Bar Cachaça expression and enter them into the thematic categories of Samba and Bossa Nova. Bartenders may submit one or two cocktails, but if two are submitted, one must be in each thematic category. This contest is for professional bartenders.
The deadline for entries is 11:59PM PDT on August 7th. 10 finalists and 3 alternates will be selected, and they will be asked to submit videos no longer than 5 minutes preparing and describing their cocktail. A panel of judges will evaluate the video submissions and recreate the recipes for in-person tasting to judge the final selections.
TWO grand prize winners will win an all-expenses paid adventure to visit Novo Fogo’s distillery in Morretes, Brazil. In addition to soaking up cachaça culture, you’ll enjoy delicious local food and drink, immerse yourself in the wonders of the Atlantic Rainforest, plant a tree, and experience an array of places, from the bars and museums of Curitiba to the historic coastal towns near the beach. Yes, the carbon footprint of this global adventure will be offset. Vamos!
The next THREE winners will win $500.
The next FIVE winners will win $250.
In case you haven’t been doing the math, all 10 finalists will win something.