“Africa Ready to Drink Tea Market – Growth, Trends, and Forecasts (2020-2025)” report has been added to ResearchAndMarkets.com’s offering.” data-reactid=”19″The “Africa Ready to Drink Tea Market – Growth, Trends, and Forecasts (2020-2025)” report has been added to ResearchAndMarkets.com’s offering.
The African ready-to-drink tea market is projected to grow at a CAGR of 1.8% during the forecast period (2020-2025).
The market is majorly driven by the rising demand for RTD beverages in the region, along with an increase in the innovations at ingredient levels, and launches of new products such as flavored RTD tea drinks, carbonated RTD tea, and caffeine-free RTD tea. In addition, the market is supported by the health and wellness trend among consumers in the region, especially South Africa.
In line with health trends, green tea and rooibos variants of RTD tea are gaining momentum, given their perceived additional health benefits including a high concentration of antioxidants.
However, the presence of various substitutes such as energy drinks, and other RTD carbonated drinks, etc. are the major restraints of the market.
Black Tea is witnessed to have a significant growth in its demand in African countries, especially Kenya. This demand in the market is because the country is a major contributor to black tea blends for generations, which has geared up the marketing efforts of RTD black tea manufacturers. Furthermore, rising awareness of the nutritional benefits of black tea over regular tea makes it a preferred choice, after green tea in the region.
Black tea is a good source of antioxidants, reduces blood pressure, reduces the risk of diabetes and other conditions such as rheumatoid arthritis, and Parkinson’s disease, and many others. In addition, growing health awareness of the consumers and the ongoing wellness trends, along with convenience are some of the other driving factors influencing to enlarge the RTD black tea market in the coming years.
The distribution of RTD tea has expanded through many channels, such as supermarkets, hypermarkets, grocery stores, specialist stores, convenience stores, etc. Among the numerous outlets available, grocery stores are preferred in the countries as it has varied varieties of RTD of different companies along with catering to consumer’s preferences, which is anticipated to drive the market growth in the future.
The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD tea manufacturers to penetrate, particularly in the developing countries, where these stores are…