Registration Now Open for All Employers
San Francisco, Calif. March 3, 2021 – Be the Change Job Fair, an initiative led by Cara Bertone, Philana Bouvier, Lia Jones, and Rania Zayyat, in partnership with Diversity in Food & Beverage and Lift Collective announced today that registration for beverage alcohol employers is now open for the second virtual job fair on April 22, 2021. This year, the event will partner with the Thurgood Marshall College Fund (TMCF), the nation’s largest organization exclusively representing the Black College Community, to further advance Be the Change’s initiative and digital job fair to their networks. Additional education partners include Wine & Spirits Education Trust (WSET) and JP Morgan. Bacardi USA and Tito’s Handmade Vodka are among several new spirit exhibitors (additional partners and exhibitors to be announced). Exhibitors can register here.
“Be The Change is the ideal partner for TMCF. Their commitment to increasing diversity through very targeted and intentional strategies is to be commended,” said Dr. Harry L. Williams, President, and CEO of the Thurgood Marshall College Fund. “We are proud to partner with them to provide HBCU students with expanded career options in the beverage alcohol industry”.
In December 2020, the first-of-its-kind virtual job fair connected over 700 job applicants with industry-leading companies such as Jackson Family Wines, Constellation Brands, Deutsch Family Wine & Spirits, E&J Gallo, Moet-Hennessy USA, and The Wine Group, using the cutting-edge technology of Brazen and ForceBrands’ specialized beverage hiring division BevForce. The event successfully connected out-of-work candidates with new opportunities. “Like a lot of sommeliers all over the world, I was furloughed last year in March due to the pandemic,” commented attendee Juan Carlos Ruiz, who received a job with Moet Hennessy USA in Las Vegas. “ I had the opportunity to speak to 37 different representatives of these companies over the course of the four hours. One of the final companies I spoke with ended up having a job available in my market!” View Juan Carlos’ full testimonial here.
- Who: Be the Change Job Fair was founded by industry leaders Cara Bertone, Philana Bouvier, Lia Jones, and Rania Zayyat in partnership with Diversity in Food and Beverage and Lift Collective.
- What: Be The Change will launch its next Virtual Job Fair on April 22nd, 2021. The four-hour event will host employers who are committed to diversity, equity, and inclusion (DEI) with space for up to 1,000 jobseekers and multiple job opportunities across the wine, beer, and spirits industries. This is an equal opportunity job fair, open to all.
- Why: Be the Change is an equal opportunity initiative committed to changing the status quo through action and policy. The initiative seeks to establish a…