UNION COUNTY, NJ — Two-time NCAA fencing champion and Advanced Fencing & Fitness Academy founder Aleksander Ochocki, former collegiate athlete and former Milwaukee Brewers strength conditioning coach Anthony Flask, and former collegiate athlete and conditioning coach JC Bird have joined together as founders of a new company, DrinkAlchemy, with a simple goal: to create and successfully market a cognition-enhancing drink they created.
“Our founding team consists of three founders from all over the country,” Ochocki said on Friday, May 21. “Anthony Flask grew up in Kansas and now lives in Jersey City. He has a master’s degree in kinesiology and previously served as a strength and conditioning coach for the Milwaukee Brewers, before moving east to work privately with professional athletes and the U.S. Olympic team.
“JC Bird resides in Salt Lake City, Utah, where he serves as a human performance coach and was a student under Flask. JC is a former collegiate baseball player who transitioned professionally into the coaching profession to help his athletes perform higher,” he continued. “Lastly, there’s me, the Clark native who was a member of the U.S. National Fencing Team, winning four NCAA championships at Penn State as an athlete before coaching at the University of Notre Dame, where we won back-to-back championships.
“We were introduced through our work with the U.S. Olympic team preparing for the Tokyo Olympics and our mutual passion with human performance in all aspects of life,” he added.
Ochoski said the new company hopes to make a lasting impact by targeting people’s ability to achieve more and do more through cerebral performance instead of physical performance.
“Our aim is to provide a powerful tool for people to achieve more,” Ochocki said. “The unique aspect of being human is the complexity of our minds. Other brands and products target the body, eliciting physical output in customers with high doses of stimulants. DrinkAlchemy is designed to enhance the mind, the genesis of all things we do and create.”
Bird described the drink and explained what sets DrinkAlchemy aside from other drinks marketed as performance enhancers.
“Well, for starters, what makes an energy drink an energy drink is the high amounts of stimulants,” Bird said on Friday, May 21. “The high amounts of sugar, caffeine and B vitamins ‘shock’ the mind into a state of fight-or-flight. DrinkAlchemy has very little sugar and caffeine, and instead uses ingredients like L-theanine that inhibit the jitters and anxiety energy drinks promote.
“By calming the mind, we promote a flow of state, or state of being in the zone,” he continued. “The ingredients we’ve combined all work together to achieve this and promote more effective and efficient efforts, no matter what task is in front of…