by Karen Rubin, Travel Features Syndicate, goingplacesfarandnear.com
The travel industry is often villainized as a contributor to global warming because of its reliance on transportation systems that emit carbon, like airplanes, buses, cars, cruise ships. Just the simple act of going anywhere, it is charged, leaves a carbon footprint –bottled water, toiletries and especially airplane travel. The most scathing attack on reputation comes from climate activist Greta Thunberg, who preferred to cross the Atlantic Ocean during a record season for storms, by sailboat rather than fly to the Climate Conference which had been rerouted to Madrid, Spain.
But the calculations are wrong and unfair. A cost-benefit analysis would show that travelers provide the economic underpinnings that protect cultural heritage and fund environmental protection and conservation and that the industry is among the most aggressive in not just curbing carbon emissions and developing the technology to transition clean, green, sustainable energy and economy, but modeling the techniques that travelers take back to their own homes, communities, and decision-makers. Travelers are not just ambassadors for peace and understanding among peoples, they also serve as ambassadors in the cause of climate action – sharing what they learn after seeing an offshore wind farm off Holland, solar panels on farmhouses in Germany, battery chargers for e-bikes in Slovenia, learning the story of energy innovation at the new Museum of Energy in Utica, New York.
In effect, travel industry companies such as The Travel Corporation, with its wide-ranging brands, Hurtigruten and Lindblad Expeditions are catalysts for climate action in wider society.
After all, the existential threat posed by climate change and global warming poses to the planet – the superstorms, wildfires, flooding, drought, sea-level rise, pandemics, famine and conflict – pose an existential threat to the travel industry as a microcosm.
Whole segments of the travel industry (largest in the world, generating $9 trillion -10% – to the global economy and 20% of jobs) are dedicated to sustainable, responsible travel.
Hotels are being built with LEED standards, use low-flow plumbing, cold washing and drying for laundry, farm-to-table dining, and few or no plastics.
Smaller, expeditionary-style cruise ships are being designed with pioneering technology to eliminate carbon emissions.
Hurtigruten developed the world’s first hybrid battery-powered cruise ship, MS Roald Amundsen, which made its maiden voyage in 2019 through the Northwest Passage (ironically only navigable because of global…