S. Pellegrino launches coffee-inspired caffeinated water
S.Pellegrino Sparkling Natural Mineral Water has launched a new line with coffee-inspired S.Pellegrino Essenza (pictured above).
The drinks have 30mg caffeine – around one-third of the amount of a cup of coffee – with zero calories and zero sweeteners.
They come in three flavors: Exotic Vanilla & Coffee flavors, Delicious Cocoa & Coffee flavors and Smooth Caramel & Coffee.
“Taking cues from the ease and delight of Italian coffee bars, the latest innovation for S.Pellegrino Essenza is gently caffeinated, perfect for those who love the taste of coffee to pair with their mid-morning break, or to enhance morning or afternoon snack time moments,” says the Nestle brand.
Bottled at the source in Italy, the new products will be available nationwide in the US this spring.
The suggested retail price is $5.99 for an 8-can fridge pack.
The S.Pellegrino Essenza extension originally launched in 2019 with Mediterranean fruit flavors.
Brad Pitt’s cold-brewed tea
Co-founded by actor Brad Pitt, LA brand Enroot has launched its line of small-batch, slowly cold brewed, organic sparkling teas.
The brand, co-founded by Pitt, Cristina Patwa and John Fogelman in partnership with the James Beard Foundation, pays homage to Patwa’s grandmother and her legacy as a farmer and food entrepreneur in the Philippines.
“Enroot beverages are sustainably sourced and flavorfully combine organic teas, fruits and herbals to create a smooth, delicious tasting experience,” says the brand.
“The botanically packed blends use only organic teas, herbs, fruits and spices, and a 20-hour cold brew method that honors the rituals of brewing to deliver perfectly extracted flavors and wellness attributes.
“At only 25 calories per bottle – with no added sugar, sweetener or “flavors” – the lineup also offers a variety of clean caffeine options, from caffeine-free to ~ ½ espresso.”
The drinks launch this month in select grocers in Southern California and online.
Coca-Cola is launching smartwater+ in the US this month.
The drink comes in three varieties in select grocers and retailers nationwide:
- smartwater+ clarity, with ginseng and green tea extracts, for those looking to “plus up” moments of mental focus
- smartwater+ tranquility, with ashwagandha and tangerine extracts, for those looking to “plus up” moments of emotional calmness
- smartwater+ renew, with dandelion and lemon extracts, for those looking to “plus up” moments of revitalization
Each smartwater+ option contains 10 calories and will be offered in a new 700-ml bottle with a translucent label and champagne-colored text and closure.
“Premium water is a $2.3bn category, with 100% of its growth coming from enhanced waters as consumers embrace an evolving definition of health and wellness, and an expanded role of hydration in their…
Read MoreNew beverage launches: April 2021