What do you know about wines made in Arkansas? A new survey from the Arkansas Quality Wine Program wants to know.
The survey is expected to take less than 15 minutes to complete, and will be open until April 1. Those who complete the survey may enter a random drawing for gift cards, said Renee Threlfall, enology and viticulture research scientist for the University of Arkansas System Division of Agriculture. Threlfall works within the Division of Agriculture’s Arkansas Agricultural Experiment Station.
Threlfall is also director of the Arkansas Quality Wine Program, also known as AQW. The Arkansas Quality Wine Program was developed in 2020 by the Division of Agriculture as a two-year initiative to advance the Arkansas grape and wine industry. The initiative was funded by the Arkansas Department of Agriculture Specialty Crop Block Grant Program.
“The data from this online survey gives our team an idea of how consumers perceive Arkansas wines and will help us determine our approach to enhancing that perception,” Threlfall said. “We will also share this insight with Arkansas commercial wineries so that wine production can be modified to meet consumer demands.”
This request for participation in research has been approved by the University of Arkansas Institutional Review Board (IRB).